The people movement consultancy

Ashton Flow provides expert people movement insight to help design, operate and manage safer, better-performing buildings and spaces.

About us

Ashton Flow is a specialist people movement consultancy supporting clients worldwide.

Founded in 2025 as part of the Ashton Group, we provide expert insight into how people use and move through buildings and spaces ensuring they are designed, operated, and managed safely and efficiently, with the end user experience at their core.

As a sister company to Ashton Fire, we form part of a group dedicated to creating safer, better designed buildings. We collaborate with architects, designers, operators, and multidisciplinary teams to create environments where people can move comfortably, safely, and intuitively.

Data collection & analysis

We gather and analyse evidence-based data to understand how buildings perform —turning insight into clear, actionable decisions.

01

Data collection & analysis

We gather and analyse evidence-based data to understand how buildings perform —turning insight into clear, actionable decisions.

01

Data collection & analysis

We gather and analyse evidence-based data to understand how buildings perform —turning insight into clear, actionable decisions.

01

Data collection & analysis

We gather and analyse evidence-based data to understand how buildings perform —turning insight into clear, actionable decisions.

01

Design & operations

We optimise layouts and circulation to support intuitive design and resilient operations from concept through delivery.

02

Design & operations

We optimise layouts and circulation to support intuitive design and resilient operations from concept through delivery.

02

Design & operations

We optimise layouts and circulation to support intuitive design and resilient operations from concept through delivery.

02

Design & operations

We optimise layouts and circulation to support intuitive design and resilient operations from concept through delivery.

02

Commercial performance

We assess real-world performance to improve capacity, reduce delays and maximise revenue and customer experience.

03

Commercial performance

We assess real-world performance to improve capacity, reduce delays and maximise revenue and customer experience.

03

Commercial performance

We assess real-world performance to improve capacity, reduce delays and maximise revenue and customer experience.

03

Commercial performance

We assess real-world performance to improve capacity, reduce delays and maximise revenue and customer experience.

03

Experiential design

We shape visitor journeys, define optimal capacities and support operational strategies that enhance experience.

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Experiential design

We shape visitor journeys, define optimal capacities and support operational strategies that enhance experience.

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Experiential design

We shape visitor journeys, define optimal capacities and support operational strategies that enhance experience.

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Experiential design

We shape visitor journeys, define optimal capacities and support operational strategies that enhance experience.

04

Vertical circulation

We assess lifts, escalators and stairs to ensure capacity, accessibility and efficient movement for all users.

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Vertical circulation

We assess lifts, escalators and stairs to ensure capacity, accessibility and efficient movement for all users.

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Vertical circulation

We assess lifts, escalators and stairs to ensure capacity, accessibility and efficient movement for all users.

05

Vertical circulation

We assess lifts, escalators and stairs to ensure capacity, accessibility and efficient movement for all users.

05

Emergency evacuation & safety

We test occupancy and egress to confirm safe evacuation under both everyday and peak conditions.

06

Emergency evacuation & safety

We test occupancy and egress to confirm safe evacuation under both everyday and peak conditions.

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Emergency evacuation & safety

We test occupancy and egress to confirm safe evacuation under both everyday and peak conditions.

06

Emergency evacuation & safety

We test occupancy and egress to confirm safe evacuation under both everyday and peak conditions.

06

Value

Evidence-led people movement with measurable outcomes

Risk & assurance

Support funding, approvals & consent

Support funding, approvals & consent

Support funding, approvals & consent

Identify risks and evidence mitigations

Identify risks and evidence mitigations

Identify risks and evidence mitigations

Improve safety, security and service outcomes

Improve safety, security and service outcomes

Improve safety, security and service outcomes

Commercial performance

Unlock capacity and revenue potential

Unlock capacity and revenue potential

Unlock capacity and revenue potential

Reduce capital and operational costs

Reduce capital and operational costs

Reduce capital and operational costs

Maximise efficient use of space

Maximise efficient use of space

Maximise efficient use of space

Delivery & reputation

Get it right first time

Get it right first time

Get it right first time

Sectors

A scalable approach applicable across all environments

Spectator venues
Spectator venues
Spectator venues
Spectator venues
Events
Events
Events
Events
Civic & cultural
Civic & cultural
Civic & cultural
Civic & cultural
Transport
Transport
Transport
Transport
Education
Education
Education
Education
Healthcare
Healthcare
Healthcare
Healthcare
Urban realm
Urban realm
Urban realm
Urban realm
Retail
Retail
Retail
Retail
Doctor working
Doctor working
Doctor working
Doctor working

Our people

Samuel Moutet

Samuel is an Associate Director at Ashton Flow and the founding member of the team.

He brings 20 years of experience in people movement consultancy, working across major cultural institutions, international sporting events, world expo pavilions and complex transport hubs.

Samuel combines behavioural insight, operational understanding and design strategy to help create environments that are intuitive in everyday use and resilient in exceptional conditions. He plays a key role in shaping and leading Ashton Flow as the practice continues to grow.

Get in touch

Fill out the form below to get in touch with one of our team members. We’ll get back to you as soon as possible.